Marketing
This article is designed to help marketers to better understand what are some of the key considerations you need to be aware of when considering a move to Headless and will help you to shortlist some options.
The Jamstack is a widely used cloud-native web development architecture for building modern websites including B2B and SaaS websites. While Jamstack websites don’t have to utilize a Headless CMS, it is an increasingly popular route.
This short guide outlines why adapting a structured content approach can help you scale more efficiently.
Working in marketing in B2B or SaaS is challenging at the best of times, but when it comes to managing a new website project it is never straightforward. After all, it can be a complex activity, with multiple actors and one that may only happen every 2-3 years.
For time-pressed CMO’s Headless CMS’s are likely to become more popular in the years to come. Understanding the advantages and disadvantages will be key.
The goal of this piece is to help you ensure that your SaaS content marketing efforts deliver results. Baking in strong SEO helps avoid that scenario. Neglecting the above will most definitely ensure negligible traffic.
The world of Content Management Systems is a crowded one. As Nick Huss claimed in his article How Many Websites Are There in the World, there are currently around 1.14 billion of which an estimated 197 million are deemed active.
This post outlines some of the key elements you need to consider to ensure your B2B SaaS Homepage is optimised to deliver on it's core objective (which is often lead generation).
There are lots of elements to consider as you build out your B2B SaaS website. The blog outlines some of the key things to think about.
This guide outlines a sales methodology that B2B SaaS startups can use as a starting point to create a robust sales process to support growth.
The world of B2B SaaS continues to explode. Yet, it is hard to believe that it is already over 10 years since Marc Andreessen famously claimed that “software is eating the world”.
As you look to migrate your website it is recommended that you utilise a checklist to cover off the main tasks associated with the project. The below list represents a good starting point so that you cover off some of the main tasks needed.