Marketing

Website updates and upgrades are particularly important for B2B SaaS websites. It is not simply a case of building a site and leaving it. Sites need to evolve to support ongoing lead-generation efforts.

It can be difficult to evaluate which Content Management System (CMS) is better for your needs. This article outlines the advantages and disadvantages of both providing you with some ideas from which you can make an informed decision.

This article provides an overview of the design elements needed to create high-performing B2B SaaS pages. The article discusses the key elements of a page, such as images, copy, social proof, calls to action (CTA), & positioning. The author also highlights the pages to focus on, including the home page, pricing page, blog page, and dedicated landing page for paid acquisition.

When it comes to growing and scaling websites, security increases in importance when evaluating which Content Management System (CMS) to deploy. Putting good practices in place is the first step, as many security breaches can relate to poor access management.

This blog will explore the link between Search Engine Optimisation (SEO) and Content Management Systems (CMS), specifically focusing on how a Headless CMS can lead to impressive SEO results.

Digital agencies should explore the fast growing category of Headless CMSs to assess if it could meet the needs of their client base.

When it comes to a Headless CMS for growing and scaling B2B SaaS startups, we believe that Contento will emerge as the most logical option. Enjoying the best of breed features you’d expect from a Headless CMS, married to features designed specifically with the needs of B2B SaaS startups in mind helps ensure that the choice is made a whole lot easier as the sole vertical offering in the CMS space.

WordPress is the world’s most popular Content Management System (CMS) with a purported 4 in 10 websites using it. However, as this blog will argue, WordPress is not a good choice for growing mature companies with ambitions of taking their companies to the next level.

There are numerous areas that marketing teams look at to help improve lead generation. In this article, I argue that page speed is an oft-overlooked cause that should always be considered upfront.

For all the drivers to move to a Headless CMS, there are several drawbacks that you need to be aware of. They rarely get much coverage on the sites of the main Headless CMS providers for obvious reasons. The following list thus represents some of the main perceived drawbacks.

This article outlines the two main types of CMS and helps marketing leaders assess the differences so they can make more informed decisions as to which route to go down.

This short article outlines what messaging is, why it is important to get right, and why messaging should be front and center of any discussions relating to new website builds.