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A Headless CMS splits the content out from the code so the content is easier to manage and maintain by the marketing (or content teams). It is a different modern approach to managing and maintaining websites.

We felt that most Headless CMS were built by developers for developers. But the content and marketing teams are often the primary users post launch. So we decided to build a CMS that developers would still love but would also meet the needs of the content and marketing teams that have to use the CMS.

No, Contento is for all websites that are growth oriented and where your website will be a key channel for this growth via lead generation or sales.

A Headless CMS is a more technical set-up. You'll need a front end dev to set it up. After that your developer dependency should be reduced in terms of maintenance but you will need access to a dev for new page builds.