Marketing

Woman working at laptop smiling

As one of the most mature SaaS categories, the content management system (CMS) market is particularly susceptible to usability issues. The battle between Headless and Traditional Content Management Systems (CMS) is only getting started. In this article, I argue that both sides need to better meet the needs of their users to drive future success. As I’ll argue below, to do that they need to focus more on usability and less on feature enhancements.

Alan GleesonGrey Ellipse Icon

6 February 2024

Grey Ellipse Icon

9 mins read

Hands holding a fan of money

How much does a Headless CMS cost? In some ways that is the wrong question. The Headless CMS license fee is a fraction of the overall cost of moving to Headless. The following guide for those in finance helps to explain why you need to take a more holistic perspective when evaluating your options.

Alan GleesonGrey Ellipse Icon

22 January 2024

Grey Ellipse Icon

8 min read

Man sitting in front of a laptop

Netlify’s Annual Report on the State of Web Development consists of the findings from primary research from almost 7,000 participants, and offers unique insights into the state of web development in 2023, as well as some projections for the year ahead.

Alan GleesonGrey Ellipse Icon

15 January 2024

Grey Ellipse Icon

5min read

Man sitting at desk looking at computer screen

The most common website upgrade path entails a Headless CMS migration from a traditional CMS like WordPress. However, it is not just a simple “lift and shift” process. It is better served as part of a carefully planned wider strategic review as this short blog explores.

Alan GleesonGrey Ellipse Icon

8 January 2024

Grey Ellipse Icon

5min read

Group on people at a desk one giving a high five to another

So what are some of the problems Contento solves for marketers? This short blog outlines some of the areas we help the marketing function over and above alternative approaches.

Alan GleesonGrey Ellipse Icon

3 January 2024

Grey Ellipse Icon

5min read

Woman sitting at laptop smiling with mug in her hand

The world of Headless continues to grow as more agencies offer Headless CMS-backed websites. However, the build process is very different from a WordPress build and the learning curve is steep. This short guide outlines some of the areas that can help you improve your Headless delivery capability.

Alan GleesonGrey Ellipse Icon

19 December 2023

Grey Ellipse Icon

5min read

Computer screens showing web design process

Bespoke website designs are increasingly common. This short blog explores why this is the case and how bespoke website development is aligned with Headless CMS-backed website builds.

Alan GleesonGrey Ellipse Icon

11 December 2023

Grey Ellipse Icon

5min read

Mans hands typing at laptop

In recent years microsites have become more popular, for specific campaigns. However, some tech or B2B SaaS startups have decided to follow suit using basic microsites for their startup site. It is vital that these sites include a blog as this article outlines.

Alan GleesonGrey Ellipse Icon

29 November 2023

Grey Ellipse Icon

5min read

Group of people working together round a table and looking at documents

Having successfully navigated the very early stages of your business, you are beginning to transition to your next phase. Perhaps you’ve some initial traction, or are considering a fundraise? As always your website will be instrumental in supporting these aims. So what are some of the things you need to think about to manage this next phase of your journey?

Alan GleesonGrey Ellipse Icon

21 November 2023

Grey Ellipse Icon

5min read

Man working at a laptop

When launching your tech/ B2B SaaS startup the context is one of excitement, mixed with an overwhelming sense of urgency. You may be resource-constrained, time-poor, and facing an ever-growing list of things to do. Nailing your first startup website should make it to the top of your priority list.

Alan GleesonGrey Ellipse Icon

15 November 2023

Grey Ellipse Icon

5min read

Woman looking confused and frustrated at laptop

As software buyers we want to avoid vendor lock-in. It is no different when it comes to choosing a CMS. Does a Headless CMS lock you in? This article explores.

Alan GleesonGrey Ellipse Icon

25 October 2023

Grey Ellipse Icon

5min read

image of a happy woman with her hands in the air sat at a computer

What are the problems Contento solves? Who do we solve these problems for? And how good a job do we do at solving them? This short blog looks to find out.

Alan GleesonGrey Ellipse Icon

10 October 2023

Grey Ellipse Icon

5min read