Blog Archive

This short guide outlines why adapting a structured content approach can help you scale more efficiently.

Working in marketing in B2B or SaaS is challenging at the best of times, but when it comes to managing a new website project it is never straightforward. After all, it can be a complex activity, with multiple actors and one that may only happen every 2-3 years.

For time-pressed CMO’s Headless CMS’s are likely to become more popular in the years to come. Understanding the advantages and disadvantages will be key.

The goal of this piece is to help you ensure that your SaaS content marketing efforts deliver results. Baking in strong SEO helps avoid that scenario. Neglecting the above will most definitely ensure negligible traffic.

The world of Content Management Systems is a crowded one. As Nick Huss claimed in his article How Many Websites Are There in the World, there are currently around 1.14 billion of which an estimated 197 million are deemed active.

The following guide outlines the steps you need to take if you are considering migrating off WordPress to a Headless CMS like Contento.

Read some of the common causes of website bloat for B2B SaaS companies and some tips as to how to address them.

Headless CMS’ have been taking off in recent years and represent core building blocks for B2B SaaS scale ups like Intercom, Teamwork and Stripe.

This post outlines some of the key elements you need to consider to ensure your B2B SaaS Homepage is optimised to deliver on it's core objective (which is often lead generation).

There are lots of elements to consider as you build out your B2B SaaS website. The blog outlines some of the key things to think about.

This guide outlines a sales methodology that B2B SaaS startups can use as a starting point to create a robust sales process to support growth.

Read why we created Contento and why we believe Tech and Marketing leaders from B2B SaaS companies will find what we have created compelling.